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Pay per click (PPC) refers to the Internet advertisement model in which advertiser has to pay the publisher for each click on an advertisement.
It is one of the powerful forms of paid advertisement which ensure high return on client’s investment. PPC advertisements are rich of keywords
which is more relevant and easily searchable through search engine.
In PPC, advertiser has to pay for each click rather than for content so that he/she has to more careful while designing PPC advertisement. Additionally, in PPC advertiser also ensures that the cost of marketing does not cross thus only quality traffic is move toward these advertisements. The main aim of PPC is to ensure high return by spreading awareness of client’s product or brand.
Cost of Expression
Pay per click refers to the cost of expression which means that advertiser has to pay the publisher on each click of an advertisement. In other words, PPC also called pay for an action associated with your advertisement. CyberDesign ensures to develop an effective PPC which can easily earn quality traffic and this traffic is the sign of high returns on the investment of clients.
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